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SPECIES: Brand of The Mutants

that had been "alienated products" in new normal era 2020

Since 2020, Humans have experienced unprecedented pandemic

and abandoned behaviors as "social animals" in order to survive. Instead,

humans have evolved in new way,  accepting distancing and

self-quarantining. What we call this unsocial era is "new normal."

SPECIES began from the new perspective 'what if alienated products

in new normal era evolve to survive'.  Products fitting to the life

before pandemic are not chosen by users in new normal, and decided to

evolve, by expanding and changing their own structure and function

in order to survive.

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In order to survive in pandemic, humans have been volunteerly unsocial animals  by reducing outside activities and not meeting others. Because of this new trend,  most of products used outside are not chosen and forgetten. As natural selection arises, potential of evolution begins. From this new perspective, SPECIES reinterpret products in new normal. 

First of all, we investigated various cases of evolution in nature.

Then we categorized and re-identified the evolution. After this,

we designed new species of products by applying reidentification.

Products which are alienated

in new normal era

Bag, Watch, and Wallet

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Studying various case of evolution in nature

and categorizing according to the way of evolution

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Re-identifying the evolution with our own words

from new perspective of industrial designer

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Substitution and Replacement

Multi-Functionalization

Maximalization of Function

Texture of Skin

Expansion or Reduction

Form and Structure

Hormone and Cells

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Samples and prototypes

by new species of alienated products

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New species found in new normal era

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Watch

Watches are threw out from wrist, their main habit.

In order to be outstanding to users and to tell the time better,

some of them evolve by expanding the glass cover.

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As people don't go out as much as they did

before pandemic, bags have nothing to do,

just falling over the floor.

To overcome this, they dream to stand itself 

by changing their structures.

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Wallet

It's almost meaningless to keep paper money

in the alienated space. Then, some of wallets evolve

to keep not only paper money but also other things.

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SPECIES

"Brand of Mutants"

As our activities were limited to indoors and private spaces, various products that  had important role before new normal era have experienced alienation. The fact that products are not chosen by human implies that they have no values and it leads to their extinction. 

 

In other words, in new environment, not only humans, but also products need to find a new way to survive. Evolution is the result of selective adaptation for new environment. Based on that result, products begin evolving to survive. Influenced by the rapid change of human lifestyle, they will be something new that had not been before.     

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WATCH

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SPECIES

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SPECIES

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SPECIES

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THANK YOU

SPECIES

Brand of mutants in new normal

Concept, Art Directing, Product, Photography

Project: 2020.03 - 2020.06 ©

MEMBERS

Designers: Seungwoo Kim, Siwon Kim, Jisoo Kim, Jaepil Jung

* My roll was product design and whole concept direction as a group leader

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